Services
Digital Strategy
Start with the plan.
Before deciding what to post or advertise, we define the audience, the offer, the channels and the result the marketing needs to produce.
CONFIDENT
2M CARS
AUTO SPOT
VERELK
UTOPIA
SAS
BG PLAST
SYUNNET
CONFIDENT
2M CARS
AUTO SPOT
VERELK
UTOPIA
SAS
BG PLAST
SYUNNET
Why we do it
Most marketing budgets are spent without a shared definition of what success looks like. Channels get added because competitors have them, and nobody can say which activity is carrying the result.
Strategy is the part that makes the rest measurable. Objectives first, audience second, channels third — and a measurement plan agreed before anything is produced.
Objective setting/01
We agree what this year is actually for, and what a good month looks like, before a single asset is briefed.
Business objectives01
KPIs & benchmarks02
Growth targets03
Positioning04
traffic
conversion
brand awareness
retention
qualified leads
Discovery/02
Audience, market, competitors and current behaviour — the research that decides whether the plan is realistic.
We look at what your customers already do, not what a persona document says they might do.
audience
market
competitors
Roll out/03
Strategy becomes a calendar: what gets produced, where it runs, who owns it and in what order.
ContentOwned
AdvertisingPaid
SocialOwned
WebOwned
CampaignsMixed
Owned
Content
Owned
Social
Paid
Meta
Paid
Google
Owned
Web
Earned
Partners
Owned
Email
Paid
Creators
Monitoring/04
Performance gets reviewed on a fixed rhythm. What works gets more; what does not gets cut rather than defended.
Month 01
Baseline set
Month 02
First read
Month 03
Reallocate
Quarter
Strategy review
positioning
audience
channel mix
measurement
positioning
audience
channel mix
measurement
growth
market research
kpis
media planning
growth
market research
kpis
media planning
Selected Work
Building brands that get noticed.
Ricci Guesthouse
Positioned as a private residence, not a guesthouse
A full repositioning, a property film and a direct-booking funnel — moving the property out of the commodity listing market and onto its own terms.
digital strategy
content creation
paid advertising
Eco Cool
Climate systems sold as comfort, not equipment
A seasonal plan built around one idea, a short-form format that carried it, and a paid structure that ran through the whole season rather than in bursts.
digital strategy
paid advertising
content creation
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