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Paid Advertising

Advertising focused on the business objective.

We plan, launch and optimize Meta and Google campaigns around a defined goal: leads, calls, messages, traffic or sales.

ANAHIT ROSE

CERAMICO

JINASHIN

RICCI GUESTHOUSE

ECO COOL

CENTROLAB

CONFIDENT

2M CARS

ANAHIT ROSE

CERAMICO

JINASHIN

RICCI GUESTHOUSE

ECO COOL

CENTROLAB

CONFIDENT

2M CARS

Why it matters

Most advertising problems are not budget problems. They are targeting, offer and creative problems, and they are usually visible in the numbers within the first two weeks.

We set one clear objective per campaign, build the audiences and creative around it, and report on the metric that objective is supposed to move.

Objective and offer^/01

We agree what the campaign is buying: leads, messages, calls, traffic or sales. The offer and the landing destination are decided before any budget is committed.

Campaign objective01

Offer and message02

Audience definition03

Landing destination04

Budget and duration05

Build and launch^/02

Audiences, placements and creative are built per platform. We launch with enough variants to learn quickly, not so many that the data splits into noise.

Optimize^/03

Budget moves toward what works. Creative is refreshed before fatigue shows in the cost per result, and audiences are adjusted as the data settles.

Report^/04

A monthly report covering spend, results, cost per result and what changes next. No vanity metrics.

Monthly report

Detail

Spend

—

Results

—

Cost per result

—

Best performing creative

—

Audience notes

—

Next month changes

—

meta ads

google ads

lead generation

retargeting

meta ads

google ads

lead generation

retargeting

messages campaigns

audience strategy

creative testing

reporting

messages campaigns

audience strategy

creative testing

reporting

Results

Selected campaign results.

Individual campaign outcomes, by client

6,085

Link clicks

SAS Group

1,641

Conversations

Utopia

944

Conversations

Ceramico

605

Conversations

Ricci GuestHouse

564

Conversations

Dr. Hasmik Badalyan

189

Leads

Eco Cool

Conversations

2M Cars

32 + 20

Forms and calls

Jinashin

Selected work

Campaigns we have run.

Eco Cool

B2B lead generation for commercial refrigeration

Ricci GuestHouse

Direct enquiries for a hospitality property

Centrolab

Media efficiency for a medical laboratory

Utopia

Conversation volume for a fashion retailer

Advertising focused on the business objective.

Objective and offer/01

Build and launch/02

Optimize/03

Report/04

Selected campaign results.

Campaigns we have run.

Ready to runa campaign.

Objective and offer^/01

Build and launch^/02

Optimize^/03

Report^/04

Ready to run
a campaign.