Services
Branding & Design
A consistent brand is easier to recognize.
We create visual systems that help businesses communicate consistently across social media, advertising, print and digital platforms.
CERAMICO
JINASHIN
RICCI GUESTHOUSE
ECO COOL
CENTROLAB
CONFIDENT
2M CARS
AUTO SPOT
CERAMICO
JINASHIN
RICCI GUESTHOUSE
ECO COOL
CENTROLAB
CONFIDENT
2M CARS
AUTO SPOT
Why we do it
A brand is not a logo. It is the accumulated impression of every touchpoint — the packaging, the feed, the invoice, the way the phone gets answered.
We build identities that hold up under that pressure: distinctive enough to be recognised at a glance, and systematic enough that the tenth person to use them gets it right.
Discovery/01
Where the brand sits now, who it is for, who it competes with and what it should feel like. The roadmap before any visual decision.
Brand positioning01
Audience02
Competition03
Personality04
Direction05
brand
audience
market
Bring it to life/02
Abstract qualities become concrete: logo, colour, typography, graphic system, art direction and the applications that matter most.
Explored in iterative design sprints rather than one big reveal, so decisions are made with evidence.
Aa
Jj
01
Display / Semibold / −3%
Text / Regular / 16–18px
Hand off/03
Everything documented and packaged, so the brand survives contact with everyone who will use it after us.
Hand-off package
Format
Logo system & lockups
SVG / EPS
Colour & typography
PDF
Graphic system
FIGMA
Social & campaign templates
FIGMA
Usage rules
PDF
Messaging direction
DOC
identity
logo systems
packaging
art direction
identity
logo systems
packaging
art direction
typography
guidelines
campaign design
print
typography
guidelines
campaign design
print
Selected Work
Branding work.
Ceramico
Tile sold on surface, not on price
A full identity and product-photography system: light, grain, hand and shadow — plus a catalogue that reads like an interiors magazine.
branding & design
content creation
web design
Jinashin
Construction, photographed like architecture
Concrete, steel and site light treated as material rather than machinery — an identity and image library that made a heavy industry look precise.
branding & design
content creation
Centrolab
Medical made calm
Clinical accuracy, warm light and zero stock imagery — a laboratory identity built to feel trustworthy rather than sterile.
branding & design
web design
social media
English 
Armenian