How to prepare for a content shoot

Agree the objective

Start with what the content needs to do. Content for a product launch, an advertising campaign and an everyday social calendar can need very different shots.

Write the objective in one or two sentences and share it with everyone involved, so decisions on the day have a clear reference point.

Build a shot list

A shot list turns the objective into specific images and clips. It keeps the day focused and makes it easy to see what is still missing.

• The shots you need, in order of priority
• The format for each: vertical video, horizontal video or photography
• Who or what appears in each shot
• Any space a shot needs for text or captions

Choose and prepare locations

Visit or check locations in advance where possible. Note the light at the time you plan to shoot, the space available and anything in the background that should not appear.

If you are shooting in your own space, decide beforehand what needs tidying, moving or styling.

Prepare products and props

• Clean, undamaged products in the right quantities
• Spares of anything that may be used up or damaged
• Props that suit the brand and the setting
• Packaging and labels facing the right way

Agree approvals

Decide who approves the shot list before the shoot and who approves the edited content afterwards. Fewer people in the approval chain usually means fewer delays.

If people appear on camera, make sure they have agreed to how the content will be used.

Confirm deliverables

• The number of final videos and photos
• Formats and aspect ratios for each channel
• Dates for first edits and final files
• How files will be shared and stored