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Ideas behind the work.
Practical notes on brands, content and marketing.
6 articles
Research 2 min read Draft What makes someone stop scrolling? A research outline on what makes people pause on a social video: opening frames, pacing, context and visual clarity. Research 2 min read Draft What builds trust on a business website? A research outline on what helps visitors trust a business website: clear information, recognisable work, client feedback and easy contact. Guide 2 min read Draft How to prepare for a content shoot A practical checklist for planning a shoot: objectives, shot lists, locations, products, approvals and deliverables.- Guide 2 min read Draft What to include in a useful creative brief What a useful brief covers: the business, the audience, the message, references, scope and constraints.
- Insight 2 min read Draft A consistent brand is more than a logo Why photography, language, design and everyday applications matter as much as the logo itself.
- Insight 2 min read Draft Choosing the right content for your business How different content formats serve different communication needs, and how to choose between them.
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