Creative & marketing agency What builds trust on a business website?
Visitors often decide within a short visit whether a business feels credible. This draft outlines how we plan to study what builds that trust on a website.
Why this question matters
A website is often where a potential customer checks a business after seeing it somewhere else. If the information is unclear or hard to find, the visit can end there.
We want to identify which elements most help visitors feel confident enough to get in touch.
Key questions
- Which information do visitors look for first: services, prices, location or contact details?
- How much does seeing real, recognisable work affect confidence?
- How do visitors respond to client feedback, and what makes it believable?
- How easy should it be to find a phone number, address or contact form?
- Which details make a site feel unfinished or unreliable?
Evidence to gather
- Analytics showing which pages visitors open and where they leave
- Short usability sessions with people who have not seen the site before
- Comparisons of enquiries before and after specific site changes
- Questions customers ask after visiting the site
- Relevant published research on online trust and credibility
Planned structure
- Clear information
- Recognisable work
- Client feedback
- Contact accessibility
- A practical checklist
Status
This article is a research outline. No findings have been published yet; they will be added once the evidence above has been gathered and reviewed.